You knew it was coming. Now what?

So it's here. Officially. TV on your phone. But only if you're a Verizon customer. Cool in theory, but does it work? I had the opportunity to play with a beta version of a program called mobiTV on Sprint's network a couple of years ago. It was smooth enough to be considered TV, and the audio was decent enough to understand what was going on.
Why wasn't it ever released to market? I don't know the official answer, but I can certainly guess. The fact is that most carriers are so darn arrogant that they think they can 'steer' where the public decides to spend their money. But they're only half stupid. They've seen things like this fail before, and are a bit more cautious when deploying a new technology.
I see a couple of real problems with it that may or may not have worked themselves out in Verizon's camp:
- Lack of penetration with their users.
- the only people I see using this are the early adopters and possibly sports fanatics. Grandma isn't going to want to watch TV on a 1.8" screen.
- It's too expensive, and not worth the extra (pricing hasn't been announced yet) $20 or so a month to most people.
- No or very little advertising to keep costs down.
- We begin the vicious cycle of the classic 'Chicken and the Egg' debate. With such shallow usage, only the biggest advertisers might bite. And they're not going to bite hard.
- Do you really think that Verizon is going to use that ad revenue to cover their costs and pass the savings on to the users? Nope.
- Jittery video streaming and poor audio quality.
- This isn't going to fly with your average Joe. TV hasn't made a real presence on the home computer yet (soon to change, see Joost for an example) - what is going to help it succeed on the mobile phone before it is widely adopted elsewhere?


